Chocolate Cake Of A Bicycle

Three Stooges (or Banco Santander)

First act: I go to Banco Santander with a power to remove a promissory note. After 25 minutes of doing a row, a cashier who served me said that I would not be delivered because the power comes without the logo of the company and not the bell. Ask to speak with your boss.

second act. The boss told me the same thing repeats. When asked how could verify and stamp the logo correspond to the company, tells me that this is not the issue. Ask to speak with (the) agent of the branch.

Act III. The agent tells me that is to protect myself, because if they do well, anyone can remove it. I explain that's name and to be deposited in the account. No case ... "are the instructions from above which gave the bank after an audit where we instructed to take maximum precautions.

Last event: go to my office, design a logo word, and pass through the printer the same power rejected. inking a jar lid and placed a circle next to the firm. Then, inking a power base and "print" inside the circle. Seeing that was not very full, inking the top of my toothbrush y. .. print it. For safety, do same thing with a clip. I go to the bank and receive the promissory note no question .

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In over my 30 years taught to evaluate projects, I always tell my students that no matter how many techniques to learn, if you do not have the discretion to implement them. A businessman without education but with much discretion can be successful, but more likely is that a professional descriteriado never be successful. If you have both qualities, the better.

How many bad projects have been implemented by the shortsightedness of one who must decide and inability to relate real problems with effective solutions? It is very easy to make mistakes and accept a bad idea when profitability across the company "hides" the inefficiencies and stupidity of those who justify their work with partial solutions unrelated to their actual effectiveness.

An evaluator should develop a project in a coherent and consistent. You can not include more investment from economically justified or incorporate unnecessary bureaucratic procedures or choose with quality inputs than necessary, as this will be at the expense of profitability the investor ... though he was paid the same for the study.

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Consistency and consistency

- Look! ... Left the magazine in October, my wife tells me reviewing the seat pockets just sat on a plane from a Chilean airline to return to Santiago.

- Mmm - reply while I settle for a nap.

- Look! ... Is food, "he says again shows me the cover where there is a cap made with artichoke petals.

- Mmm - I say taking my own copy, knowing that most likely would not be able to sleep, and I am enjoying reading more than 100 pages (all accompanied by photographs with appealing dishes) .

- Can not you open your appetite? "Says showing a picture of a" Frutti di mare . "

- Mmm

- Look! ... What time, here comes stewardess serving food ...- says reducing the volume your voice to see that happen a box with a sweet biscuit 25 grams, a mini alfajor another 25 grams and 14 grams packet of crackers.

Accustomed to the " snack" after of 56 trips on that airline in the last 6 months, and seeing her face of disappointment, I say

- Tomorrow I'll call the airline to suggest that the next number is dedicated to children dying of hunger in the world. So, get this box as a blessing from God.

- Stupid, "he said while keeping out the magazine and his book of Pablo Cohelo .

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formulating a project, the sum of many small details can be crucial to its success or failure. Therefore, the coordination to make consistent and consistent each of its parts is crucial. The market is not just measuring demand. Is to define a marketing strategy consistent with the image that seeks to position.

Two good ideas, if they are seen as contradictory by the consumer, make it wrong to express a good product (I, at least, I am enjoying listening to the complaints of those who get their Happy Meal and seeing how most guard to take her gift to someone.)

A course for executives, for example, can have an excellent speaker, with the delivery of a very good text and other material, but between one class and another was delivered a box with these three products to the same executives of the airline would complain that university.

seems contradictory receive a magazine with an almost oversized good print quality, dedicated to showcasing the best of cuisine, if the passenger is 64 grams of canned food ... even a gift.

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VAN "options? Understand

One day, while resting next to my wife, my son comes and asks me

- What would you like to receive for Christmas, Dad?

- Mmm say ...- thinking before answering: a bride young, beautiful, loving .....

- And add my wife blindly by return to reality.

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In defining the characteristics of the project, there are often high expectations of success in the enterprise. One risk is that is more willing to allocate higher sums of money for the initial investment, difficult to reverse if the expected goals are not achieved.,

options theory allows to determine the value has, example, the opportunity to reduce the activity or even abandon the project under these conditions. If a project has a higher NPV when it makes all the investment up front instead of progressively according to the expected growth, it could be selected for deferred stages over time, despite having a lower NPV, because it gives a the option value of abandonment of all or part of the project.

Although each day increases the NPV critics and propose alternate options theory, one must be clear that the latter may still need to know NPV and, most important, subjectively defined future scenarios possible and probability of its occurrence.

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- How nice to bring together 46 years - we say the wife of a colleague who had invited us to dinner at his home.

- True, "says her husband. - What was it that attracted you Nassir, Cristina?

- Well ... so many things, his chivalry, romantic, tender, always treating me worried.

- And you Nassir ? What was the first thing that attracted you to her?

- Me? Bikini enlarge - answer honestly .

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The same product can be appreciated with different attributes for each customer or consumer. For some, a box of chocolates is a sweet, while for others it is a gift. While the former is attracted by the quality of the product, the second with the production or packaging. be able to appreciate this difference can make a project more profitable. Add additional cost to improve the presentation may make it possible price increase more than proportionally by the attribute of being useful to give to the bride, on the day of the mother and at other times would not have been acquired as a simple treat.